Laerdal Italia, medical training from Norway to Bologna

imgThe quality of living and the strategic position of Bologna”. According to Gianni Baravelli, director of Laerdal Italia, these are the reasons behind the decision over 16 years ago by a large Norway group, specialised in products for training in the field of first aid and emergency medicine, to invest in Emilia-Romagna. Laerdal has more than twenty branches worldwide, and it is not by chance that the Emilia-Romagna branch is the third in the group in Europe in terms of turnover.

“We chose Bologna – explained Baravelli -  because of the optimal links to the national and international mobility network, with the airport and motorways, and the fact that it is a strategic junction for all north and south-bound freight traffic in Italy”. “It is also”, he continued, “a historical city with a great cultural heritage, while remaining much less chaotic than other large cities with a quality of living that is still on a personal and manageable level”.

Laerdal was set up in Norway in 1940 as a company specialised in children’s toys and books. In 1960, on the strength of experience in processing plastic materials for dolls, the company entered the medical sector, with the construction of “Resusci Anne”, a life-size dummy used for medical training. Today the company is specialised in products for training in resuscitation, the control of respiratory ways, training in advanced support of vital functions, spinal immobilization, trauma training, monitoring and defibrillation, and patient simulation with advanced technologies.

The company then arrived in Italy in 1991. Oysten Egeland, Francois Febway and Gianni Baravelli were convinced that the Italian market had great potential and in 1995 the first branch was set up in the Bologna area. It is for this very reason that since 1998 Laerdal Italia  has been the honorary headquarters of the Royal Consulate of Norway, and Gianni Baravelli, as well as his position as general manager, is also honorary Consul for Norway.




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