AMAZON opens its first Italian distribution centre in Piacenza


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07/05/2012 The first Italian distribution centre of Amazon - the American e-commerce group founded by Jeff Bezos - opened in Castel San Giovanni, in the province of Piacenza, in November 2011. The group decided to invest in a distribution centre in Italy in order to respond to the growing demand by Italian customers and improve the quality of service by reducing delivery times.

Piacenza was chosen for both its reputed logistics hub and its strategic location. “We can reach 70% of our Italian customers in 3-4 hours from here” explains Diego Piacentini, Amazon’s senior vice president international, and adds that the investment was made in a very short time: the decision to open the Italian distribution centre was made in Seattle in April 2011, and in September the centre made its first delivery. The official opening took place in October 2011. Piacentini underlines that the quick opening times were made possible by the “the area’s operational efficiency”. The Piacenza centre will coordinate deliveries to the national market but will also represent a strategic hub for Amazon’s European logistics.

The facility stands on a 25,000 square metres area, has 3 kms storage shelves and 3,000 pallet racks. The centre employs 150 people (50% of whom are women) but further expansion is envisioned and the company expects to grow by 350 employees in 2012. Books represent 43% of the offer of the Italian centre, but Amazon also deals with consumer electronics, toys, gardening equipment, and much more. The company is also planning to expand to other sectors, such as fashion and food, in the next few years. The Italian distribution centre will also deal with products from external sellers, which generate 30% of Amazon’s sales in the world.

(Source: Sole24ore 28/10/2011 and 11/12/2011; Il Fatto Quotidiano 28/10/2011)

 

 

 

 

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