The Rustivalle brand chooses our region to enter the national market and grows by 25% per year


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Emilia-Romagna proves to be an extraordinary point of access to national markets. The Heidemark group along with Emsland Frischgeflügel opened a new sales department in Forlì 4 years ago and created the Rustivalle brand. The group is based in Germany and is a leader in Europe in the processing of chicken and turkey meat, being a partner of the major European large-scale retail trade and discount store chains. The Italian brand was officially presented during the 2008 Cibus fair and since that time it has been growing at a rate of 25-30% per year. The company estimates to exceed 15 million euro turnover milestone as of mid-2012 and reach 40 million at the end of the year.

Rustivalle focuses on the quality of its meat products that is guaranteed by a production and processing engineering system controlling and maintaining product traceability in each stage of the production process. The data of each animal are stored in a special database available to customers and operators. Poultry feed is purely vegetable and does not contain GMOs.

Italy company manager Fausto Nanni explains that the Forli premises will continue dealing with sales only. The company targets the retail trade market offering fixed-weight and protective atmosphere packaged products that represent the most innovative company segment.

(Sources: Sole 24 Ore Centro Nord 09/11/2011 - www.largoconsumo.info 09/2008 - corriere informazione.it 14/09/2011)

 

 

 

 

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